Is There Too Much Sex on T.V?

Is there too much explicit sex on T. V? Over the past century, television has changed quite alot. Contents that was once seen as being inappropriate and outrageous, is now on everyday television. Recently, sex has become the main focus on our television screens. Many people think it is bad for young people’s health but others may say it is an appropriate way of advertising and attracting viewers and readers. Sexual scenes and images can lead people to a very wrong conclusion of how they should look and act. Television producers claim that what they are broadcasting is appropriate but many young people do end up watching women and men who all have perfect bodies. Body image is a major issue in the UK and according to a survey from 2008, 44% of women express negative feelings about both individual body parts and their bodies as a whole. If this is an adult’s view of their body, then the images in the media are affecting girls and even boys from our own generation on a much higher level, leaving many young people with very low self-esteem and lack of confidence. Reasons to support the views that there is too much explicit sex on TV is that some people feel that sex on television has become acceptable and is being broadcasted in ‘soaps' and other programs during the day. Carolyn Teasley, a journalist said, â€Å"Soap operas have bored me recently, it was becoming harder to tell who had slept with whom anyway. † This quote shows that some people have became bored and lost interest in programs because they no longer care about an interesting story, or plot, only the advertisement of sex. Sex on TV can also influence children in a huge way, many teenagers have admitted to having underage sex because they have felt pressured from the television and the programmess that they watch. However, in the programmes, the teenagers do not see the dangers and consequences of sex. They only see a directors perception of an interesting scene. This can cause underage people to get sexually transmitted diseases and also underage pregnancy. Some people find sex or even the implementation of sex quite boring and not very interesting, they also don't see it as it being an important part of relationship between two people who truly love each other. Some choose to change the channel when there is a scene of a male and female undressing. Most people say that they would rather read an interesting story than see sex displayed on television. Most couples have admitted to feeling insecure when watching sex on television because the actors have perfect bodies and look a certain way and they do not. Adding to this most people, especially elderly people can feel uncomfortable watching sex scenes on television. On the other hand, some people feel that sex on television isn't as bad as some people make it out to be. For example some people feel that sex on TV can benefit children. The UK has one of the worst teenage pregnancy rates in the developed world, simply because children are not being taught enough at school about sex. A channel 4 programme called â€Å"the sex education show† teaches children about sex in an appropriate manor, also the show is shown at later hours so no young children can see. Another point that can be made is that most parents complain and say there is too much sex on TV and their young child is exposed to the sexual behavior on the TV. However, sky and some freeview boxes have a parental control with a pin code to view only certain channels and it is up to the parent which programmes their child can watch, if they chose to let their child watch a programme of a sexual nature, then they have no right to comment and say it is not appropriate because the child has been given its parents discretion. Another advantage is the income that is made from these programmes and movies. Most programmes that have high ratings are of a sexual nature. Statistics show that more people watch shows with sexual content such as ‘Friends', ‘two and a half men' and ‘scrubs'. A leading journalist for the guardian said â€Å"As time goes by television broadens its horizons and opens up new doors. Television draws in audiences by portraying what's on people's minds and what's going on around them. People will continue to be attracted to money and sex on television,† Although many people think sex on TV is bad, the majority of people agree that is it also a good thing. To conclude, my opinion on the amount of sex on TV is acceptable. I feel that programmes of a sexual nature are shown at an appropriate time. I also feel that sex on TV does help educate young children, because young children can make up insane rumours about things involving sex and seeing the truth on TV can reasure the child of what is right and wrong. In addition I think it is the responsibility of the parent to decide what they are allowing their children to be exposed to, they shouldnt let their child watch the programme if they do not think it is suitable or appropriate for their age.

Marketing Strategy of Innocent Drinks Essay

1: Introduction Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product. This report focuses on how the company innocent drinks developed their marketing strategy in terms of brand positioning and marketing mix and with the help of SWOT analysis, what further actions they can take to maintain their market share. 2: Innocent Drinks 2.1: Profile After starting the business in 1998 in a friendly way, innocent drinks have become a very established brand now. Innocent has become ten years old this year. It is now the largest smoothie brand in UK and the fourth largest overall. The company has achieved a sale of over 100m pounds within a span of ten years and it has now around 250 employees. The company has won many awards from the year they have started. Its main competitors are Tropicana and own label brands which are still quite behind in terms of market share. 2.2: Company products Innocent drinks has a long range of products which they claim to be made up of pure and fresh fruit and which are free from any kind of preservatives. Their products include smoothies, yogurt drinks, thickies, kids smoothies (taking account of those fruits which children like the most), pure fruit squeezes. Their products are available in different sizes and shapes. The  company developed their logo required for a brand in an unconventional manner and now it is famous as dude. 3: Marketing strategy and analysis 3.1: Marketing objectives The company has highlighted the importance of their smoothie by injecting in peoples mind that drinking smoothie is part of their healthy lifestyle. The company’s objectives are that their product should be delicious, healthy and sustainable and their vision is to make world healthy by providing their products. 3.2: Analysis People are becoming more health conscious and that is what the Innocent highlighted among its consumers to increase its customer base and loyalty. â€Å"95% of our marketing strategy is what goes in the bottle,† as said by Reed. The company is not using latest marketing strategies, they are upbeat with the fact that their customers are happy. The company has restricted its marketing and branding to its packaging. The company didn’t involve in heavy advertisements in the beginning, instead they use their product as a mean to communicate with their consumers. The owners were in favor of print to advertise their product so they had it on the bus sides which will move everywhere in the UK. Innocent has a mixture of both market orientation and product orientation. Developing a user friendly website, publishing a book, inviting people to visit the company’s headquarter, banana telephone where customers can give suggestions and view are clear signs of market oriented co mpany. Secondly, they are quality conscious. They consider their product a fruit and not made of fruits and that is what they want to see in the eyes of their customer. The prices of their product are high but they justify it on the basis of quality by saying that preservatives and concentration reduces the cost and they want the best thing for their consumers. But the company’s over confidence regarding its product being the best and healthy one may divert its attention from customer needs and demands. Because the competitors may come with same nutritional values but better taste, it can then be a threat to a company. The company has a marketing team which is  involved in analysing competition and come up with new ideas regarding the products and strategies. And there is a communication team also which make an effective communication link with its consumers by website, news and feedback. 3.2.1: Brand strategy and positioning Branding creates value for the product and it influences everyone directly or indirectly. Innocent made their brand stand out from the crowd by adopting innovative ways of marketing and that was their beginning in differentiating their product from their competitors Brand name is very critical and it should be consistent with what the company is trying to deliver and how it wants to be perceived by customers. By establishing brand name as â€Å"innocent†, the company is trying to convey the message of being pure. Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body. For keeping a brand alive, it is very important to go for heavy promotions and advertisements and innocent drinks have used their resources very affectively in promotion (O’Malley, 1991). Innocent drinks have also taken a move to stay in touch with its consumers by making a family section. It is a method of communication and reminding the consumers about the products and also to get feedback from customers. The company is using family branding policy as all of its products use the company name. This reduces the cost of having different brand policies for different products. The key to positioning is to make it important in the eyes of consumer that you are incomplete without the product and on the  basis of this, innocent smoothies has kept their customers intact with them. Innocent smoothie is considered a premium brand by its consumers as they relate high cost and high quality with the product as compared to its competitors. The following figure is as perception of customers about Innocent drinks. 3.2.2: Marketing mix To make the product successful, company needs not only the products but a mixture of elements which is called marketing mix. The marketing mix is usually designed with the help of marketing research and it is also based on judgment. Every element of marketing mix compliment each other so efficient integration is required to make it successful. Innocent company has used the marketing mix quite efficiently and effectively. Product: Innocent produces fresh and healthy drinks for its customers. The company has a lot of product range including juices, smoothies, thickies, veg. pots and some of their drinks target specific customers as drinks for the kids. The drinks are available in different sizes and in different packings. Their main focus is to keep things natural and they are also very much conscious about the fruits and the farms from where it comes. Innocent smoothies distinguish themselves from other brands on the basis of purity and being 100% natural without preservatives, concentrates and colorings. The company has also described the negative consequences of concentration and that a product loses its quality, taste and nutritional value and it is done just to reduce cost and making more money. The company makes its drinks with little carbon impact. Same is the case with the recycling. Most of their packing is 100% recyclable and they are making efforts to use minimum material and that too with little carbon footprint. Some people are also fascinated from the product just because of the labeling and packaging. Labeling helps in promoting a brand and provides useful information about the product. So innocent drinks made their labeling very different and the kind of which can amuse and make people to give a second look at it. Innocent drinks is enjoying product width from smoothies to veg. pots as well as product length in terms of different flavors which are available to  consumers and that has really helped the company to maintain its market share and a protection against the current uncertainty occurred in the economic environment. Price: There are number of factors that can have an impact on the price. The company is charging high prices as compared to its competitors and still has the largest market share. It has been possible only because of the brand name and positioning. Since the company justifies its high cost with the high quality they are providing to its consumers, so their prices are also at premium level. People paying a premium price because now they have an emotional attachment developed with the brand But since the economic crunch has affected everyone so people are becoming more price sensitive and that is the reason that innocent drinks has lost some market share this year. The company emphasized that it is less expensive to purchase innocent smoothie than to buy fruit and make it at your own. Promotion: Innocent is carrying out various activities to create awareness about the product among the new or potential consumers and to remind and convince the current purchasers to go for the product. The company uses different methods of promotion from advertisement to personnel selling. They have done advertising and sales promotion very effectively. Innocent has used different approach for its marketing by targeting consumers of different products with different advertisements and campaigns. Website is always an effective method to communicate, promote and making relationship with the consumers. Banana phone is used to get feedback from the customers. Customers are allowed to visit their offices. This strategy is used to develop strong relationship with them. Innocent has also taken support from television commercials and they are using it since 2005. Moreover, to make people aware about their products, the company once made a very big compaign on the television and it regularly arranges festivals as well. Innocent used all the leading newspapers for their advertisement. Online advertising such as on facebook has also been used by innocent as a strategy for promotion. Innocent has also developed public relations. The company has been engaged in certain social projects such as giving money to charity, providing drink for homeless etc which are important for long term sustainability of business and to have a good image in the eyes of your consumers. Place: In the beginning, Innocent used the local shop for its products but as the popularity of products multiplied, the company gradually gained a great market share. The company has found a unique method of selling and distributing their products using cow vans. Innocent drinks use intensive distribution strategy by placing their product in as many places and outlet as possible. The company strategy has been shifted from push to pull as being the largest seller in UK and successful brand name, consumers demand the product. It is now available in more than 7000 retail outlets including the big names as Sainsbury, Tesco, Asda and coffee shops like Starbucks. Export has already been started by the company in Europe and Ireland. Children also got greater access to smoothies after the company made a contract with the company offering catering services to school. After the investment by the coke in the company, innocent will now have more distribution channels and will have access to new places as well. 3.2.3: SWOT analysis SWOT analysis has been carried out to evaluate where the innocent smoothies is standing with respect to the market position. It also helps innocent to analyze how strength can be used to exploit opportunities and how weaknesses can be overcome to avoid possible threats. Strengths * brand name / value already developed * company image * customer loyalty * market leader * distribution channels * investment by coca cola * wide product range and substitutes for breakfast / fruits| Weaknesses * high prices as compared to competitors * lower take up among old people * not popular in evening times * can be made at home and even in cafes and shops| Opportunities * new products for evening which enhances night sleep * emerging markets showing increase every year in market growth * global expansion| Threats * competitors (Tropicana) and products by supermarkets as Tesco * new entrants because of market potential * price sensitive people * credit  crunch can affect demand | Why are concentrates so rubbish? We believe that food companies should do everything they can to get food to people in its natural state. A concentrated orange juice is OJ that has been boiled, then evaporated in a vacuum and then homogenised, resulting in a thick tar. This is then frozen and shipped to countries where it is defrosted, reconstituted with water and has ‘add backs’ added (to enhance flavour and aroma). The concentration process not only affects the nutritional value of the juice but also the taste. All the good stuff gets boiled away and you’re left with a sugary syrup which then has to have lots of horrid stuff added back afterwards to make it taste like fruit again. Basically, concentrated juice tastes cooked, has virtually no nutritional value and that’s why we won’t ever use concentrates. It has to be pure fruit for us. How should I look after and store your drinks? Please please please keep our drinks cold. We can’t stress that enough. Because we don’t use any preservatives or other artificial stuff that might make them last a bit longer, they need to be well cared for. They should be stored between 0-5 ° C, which, luckily enough, is the temperature of your average fridge. So stick them in the chiller as soon as you get home from the shops, or if you’re saving a bit for later, don’t leave it on your desk – pop it back in the fridge for a while. Once opened, we reckon our drinks are best drunk on the same day, although as previously mentioned you should refrigerate them between sips. If you leave them out of the fridge, they will eventually start to ferment. This is a completely safe, natural process but it means the smoothie goes fizzy. It normally causes tiny bubbles in the drink. Click here to find out more about fermentation. If you suspect a drink to be fermented, please dispose of the contents of the bo ttle and contact us at hello@innocentdrinks.co.uk or call the banana phone on 020 8600 3939 with details about the bottle or carton and its enjoy by date. So, please do keep our smoothies nice and cold. ^ back to top How long do they last? Our drinks are made from 100% pure fruit and nothing else. Because we don’t use preservatives, stabilisers or additives they generally last about as long as a pint of milk. Please always keep them chilled and drink them on the same day you open them. Can I freeze your smoothies? Our smoothies are made of nothing but whole crushed fruit and pure juices, so it’s completely safe to freeze them. However, we don’t really recommend it because they taste much better fresh. To be more specific, bananas don’t freeze well; when they defrost they go brown and a bit slimy. Check out this picture of a fresh banana and one that’s defrosted. We know which we would rather drink. If you do decide to freeze one of our smoothies, please make sure you defrost it in the fridge so it stays chilled at all times and note that this might take as long as 3 days. You should also drink it on the day of defrosting. What is love? Baby don’t hurt me, don’t hurt me, no more. Do you have any drinks that don’t contain banana? Our kiwis, apples & limes smoothie (also available in 1 litre cartons) and yoghurt, vanilla bean & honey thickie are both completely banana free. Are your products organic? No they’re not organic. We want to minimise pesticide and other agrochemical usage on our fruit, and this is one of the requirements of both the Rainforest Alliance and also the innocent minimum standards for our fruit growers. Both sets of standards also ban the use of any of the ‘dirty dozen’ pesticides as listed by the Pesticide Action Network. To ensure the safety of our drinks we conduct independent tests on our ingredients, at an  accredited laboratory, throughout the harvest calender. Of the test results with anything being detected at all, these detections fall well within the Maximum Residue Limit (MRL) that you are allowed. Each year our policy will be reviewed and testing procedures will be updated. And what about all of those plastic bottles? Since January 2008, all our smoothie recipes are in 100% recycled PET* plastic. We’ve been working on this project for quite a while. In 2003 we started using bottles made from 25% recycled plastic and in 2006 improved it to 50% recycled. All the time, people told us that it would be impossible to get to 100%, but we tried and tried and tried again. And now we’re here. 100%. It means a 20% reduction in materials (we’ve made the bottle lighter) and a 55% carbon reduction in terms of the bottle’s manufacture. It’s a big step for a little company. We’re very proud. *PET stands for ‘polyethylene terephthalate’. Clear plastic, in other words, said our Stu, who knows about these things. So can I recycle your plastic bottles and tetra pak cartons? We’ve got a whole section on our website dedicated to this. You can check it out here. ^ back to top Are your products suitable for vegans? Smoothies – We’re afraid as we can’t guarantee that our drinks are shellac free, due to the small chance that tiny amounts of shellac do make it into our drinks, we can’t class our drinks as being suitable for vegans. Thickies – no (they contain dairy produce and honey). Are your products suitable for pregnant women? Yes. Although we’ve heard that some of them prefer coal. Can infants and children drink your products? Infants under 12 months shouldn’t drink our vanilla and honey bean thickies. The Food Standards Agency says that honey should not be given to infants under 12 months old because of the small risk of botulism. Infantile  botulism occurs when honey contains Clostridium Botulinum spores, which infect the infant gut that then produces the toxin. This is not a problem for anyone aged more than 12 months. Regarding children in general, our smoothies, thickies and juices are OK – they contain nothing but crushed and juiced fruit (and low-fat bio yoghurt in the thickies), so the health properties should be welcome for kids who quite like sweets and crisps too. But it should be noted that our smoothies and juices contain a large amount of naturally occurring fruit sugars. For this reason you can add water to dilute them if you like. The FSA also recommends that for children, you should try to keep fruit juice to mealtimes. In general, look on the ingredients panel and check the amount of fruit in each bottle. If it seems like a reasonable amount of fruit, then it will be OK. If you don’t usually give your child this much fruit, then adjust the amount accordingly. We make a range of drinks specifically for children which you can find out about here. They’ve got less bits in them, as children seem to prefer their smoothies that way. Do you think I should dye my hair? No. I’ve always thought that blonde suited you. Why do you always use apples, oranges and bananas in your smoothies? These three fruits are a bit like the salt and pepper of the fruit world, except there are three of them. We use them for natural sweetness (apples), natural sharpness (oranges) and natural thickness (bananas). It beats using artificial stuff. So why don’t you call your mangoes and passion fruits smoothie â€Å"apples, mangoes and passion fruits†? We name our smoothies according to whichever flavours you can taste the most. So we feel if we were to start calling the smoothies â€Å"apples, mangoes and passion fruits,† it would be a bit misleading, as what you really taste when you take a mouthful are the mangoes and passion fruits. All of the ingredients are printed in full on the label, so it’s not like we’re trying to be sneaky or anything. Do your products contain nuts? Our veg pots may contain traces of nuts but our smoothies and juices contain no nuts whatsoever (which keeps the squirrels happy). Are your drinks GM-free? Yes they are. How do you make sure your fruit is from ethical sources? Our ultimate aim is that we are proud of every piece of fruit that we use. We want to buy our fruit from farms that look after both their workers and the environment. To achieve this we have created our own set of minimum standards, that detail our expectations for all the relevant social and environmental issues. We are in the process of rolling out these standards with our suppliers, and will work together with them to implement the agreed action plans. We feel that it is really important to understand the issues relevant to each country, and the pressures faced by our farmers, so we are meeting with more and more of our growers. As our fruit comes from all over the world this is a huge task, but one to which we are passionately committed. We know that there is no point recreating the wheel – so we also work with established international accreditation organizations such as the Rainforest Alliance. We first met them at a banana plantation in Costa Rica, and were so impressed with the work they do, that we now only buy banana from Rainforest Alliance approved plantations. The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. It not only looks at farm workers rights and wellbeing, but also protects ecosystems on the farms, which encourages bio diversity. We believe this sustainable approach is the best one. A well run farm with motivated workers means better quality fruit and better productivity, which means we get nicer fruit and the farms are more profitable. Are you going to move all your fruit to Rainforest Alliance approved sources? No, it just isn’t applicable for certain countries and certain fruits, like those that we source from the UK. But as the Rainforest Alliance expands into new certification territory, like pineapple, we’ll be keen to keep on building our relationship with them. As they develop new standards for new  fruits, we will assess their suitability for our growers. Whilst we don’t like to boast, it turns out they quite appreciate the work we do and they showed their gratitude last year with this rather fetching trophy. Outside of the world of fruit they certify all sort of things including coffee, cocoa and forestry. Find out more here: www.rainforest-alliance.org ^ back to top Why don’t you buy fairtrade fruit? We take the ethics of our supply chain incredibly seriously and took great care to find the best independent certification scheme that matched our values, and suited our needs the best. Fairtrade’s primary focus is on the prices paid to the farmers and social issues for small farms and cooperatives. It’s a great scheme but we felt that Rainforest Alliance looked at a broader spectrum of issues (both social and environmental), which we thought was a better fit with our own ethos. Also, the Fair Trade scheme predominantly certifies cooperative and and family run small holdings – not all of our fruit is available from these types of farms, so Fairtrade isn’t always applicable to our growers. Articles like this one from The Observer Food Monthly debate the key differences between Rainforest Alliance and Fairtrade (this one’s about coffee). What is the innocent foundation? The innocent foundation is a grant giving charity that was set up in July 2004 with the idea of bringing nature and communities closer together for mutual benefit. innocent donate 10% of our profits each year to charity, primarily to the innocent foundation, which funds rural development projects in the countries where our fruit comes from. Find out more here. Do your drinks actually contain shiny trumpets/pebbles/cricket pavilions/small churches? No. Can I have some free drinks for my event please? We get lots and lots of requests for our drinks and as much as we’d love to help everyone out, it would just be impossible. Instead, we give any excess drinks we have to the homeless through the charity, Fareshare. You can find out a bit more about the good work they do here. Okay. But it’s for charity. Does that make any difference? Generally, we feel it’s better to be able to offer a significant amount of support to one cause rather than a little backing to lots of different ones. With that in mind, every year we donate 10% of our annual profits to the innocent foundation. Its remit is to fund Non-Governmental Organisations (NGOs) that work to bring nature and communities closer together. You can see a bit more about the projects we support at www.innocentfoundation.org. Hope that all makes sense. I’m running a marathon/ climbing Everest/ shaving off all my chin hair for charity. Can you sponsor me please? Again, whilst we applaud anyone who gives up their time to sit in a bath of baked beans or run further than the corner shop to raise money for charity but if we sponsored everyone who wrote to us, we’d be living off beans and no toast. Instead, we make sure that we give something back to the countries where we buy our fruit, via the innocent foundation. Can I borrow your car? The clutch has gone funny, the fan belt’s shot and there are no windows. Plus I’ve forgotten where I’ve parked it. Lend us a fiver. No. 4: Conclusions and Recommendations 4.1: Conclusion Innocent’s success has been made possible just because of effective and innovative way of marketing which they adopted. Innocent used every kind of channel, big or small in carrying out its promotion. They used every kind of that marketing strategy in which low cost was involved but its impact was high. The company updates the website and labels regularly. Innocent changed the label quite frequently to maintain the attention of its consumers Innocent made the customers loyal by doing little things but they made huge difference for them. Innocent was of the view that making their drinks easily accessible to customers is very crucial and success of the company depends on it. The innocent also arranged a free event for its customers as a means of giving thanks to its customers for using their products. Innocent always remained active in interacting with its customers. The owners of the company didn’t have much idea about how things should be done and no strategic plan was involved in making the brand name, its packaging and process of launching it but surprisingly their idea was welcomed by the consumers as it was different and something they can amuse or laugh at. Innocent dominance has been affected in 2008 after the introduction of Tropicana in the market. In April 2009, investment by Coca-Cola is seen as a wise step because as a result of decrease in sales, it was necessary to maintain the brand value. Since the company is facing severe competition from rivals such as Tropicana so funding was required to be in the competition. Coke will increase the distribution channels and give access to more markets by making customer aware of the product. Innocent’s premium positioning is a key advantage and it also has developed a strong connection with its consumers over the passage of time. Brand loyalty is good but they have to look at their prices if they want to sustain their position as people are becoming more price conscious. It is more difficult to retain the customers than to attract new customers 4.2: Recommendations Innocent drinks should closely monitor the environment and conduct market research to identify issues as consumer behaviour, competitors’ strategies which can have an impact on their brand or positioning (O’Malley, 1991). This will help the company to be proactive in their approach rather than reactive. As the market is becoming more global, there will always arise new opportunities but also threats as consumers also have access to variety of products from different countries with different tastes and nutritional values so innocent drinks must consider what their consumers want, their preferences if they want to survive and be successful in the long term. SWOT analysis has identified the threats and weaknesses which innocent should  consider and the opportunities which they should exploit by using their strengths. There are some strategies which can be adopted by innocent smoothies as market leaders. They should try to expand the market either by market penetration or by exploring new potential markets. Innocent can also try to protect their current market share which has fallen because of Tropicana by introducing new products into its line. More aggressively, they should try to increase their market share by reducing their prices which are quite high currently and by further increasing promotion. Innocent should also make good use of collaboration with the Coke as it can provide the company with lot of distribution channels. Innocent must focus on strategies which help them to attract new consumers and in retaining the existing customers. Different promotional strategies can be adopted. The company can offer discounts, free samples for new customers to try, free gifts, coupons for customer loyalty, tickets for different events etc. innocent should also ensure that its product is available in as many places as possible. They can increase the availability of products on train/bus stations, petrol pumps and a lot more health clubs. Customer satisfaction is very important because that will encourage them to buy the products of the company again and they will also become a source of advertisement by referring the companys’ product to others as well (Gilson, 1986). It is the least expensive method of advertisement and promotion. Innocent can adopt some defensive strategies against Tropicana as well. Innocent can reduce the prices in the market in which the rivals have greatest share. Secondly, it is good to have information about competitors’ move in advance so that appropriate actions can be taken. Diversification can also be done if the markets are becoming more vulnerable. The research has also shown that smoothies are not consumed in later part of the day so the company can make some drinks which are light, easy on stomach and which help the consumers in getting better sleep at night. Innocent should make use of its brand name by launching new products like ice cream. Sometimes, new products help in compensating the loss of failed products but the company must remain conscious in launching a new product because it is difficult to develop, have to carry out rigorous market research and there are also long lead time involved and if it fails, it will bring bad image to the brand and will affect the brand equity so the company must use all the processes of product development from idea generation to commercialization in order to mitigate the risks associated with new products. References Baines P., Fill C., Page K.,(2008). â€Å"Marketing†. New York: Oxford University Press, Pg 374-382 Ginden, R. (1993), â€Å"The name game†, Cheers, pp.59-62. Innocent drinks. http://www.innocentdrinks.co.uk (accessed 02/12/2009) Mintel. http://academic.mintel.com/sinatra/oxygen academic/my reports/display (accessed 03/12/2009) O’Malley, D. (1991), â€Å"Brand means business†, Accountancy, 107, pp.107-8.

Poems by Seamus Heaney “Death of a Naturalist” and “The Barn” Essay

Both poems display very rich description from the start and continue this full description throughout the poem giving you a very clear image of the sights, sounds and smells described. The very first lines of each poem show this rich flavour and very much give you the idea that the poems are about nature. The poems are about forces of nature and they both build the effect of these forces using description. Death of a Naturalist uses the description to give the feeling that the author is control of nature that is why when it comes to the last verse it is so shocking to the author because he realises he is not in control anymore and cannot control the forces of nature. The Barn uses the description to give you the feeling you get when you are in the barn. It gives you the feeling that everything is still, dead and cold this gives it an eerie feeling and this feeling is expressed in the last verse not as still, dead or cold but very much alive. Both poems are reminiscing about childhood experiences with the true forces of nature. You can tell that they are childhood experiences because of the language used. In Death of a Naturalist the things that tell you that it is a child speaking through Seamus Heaney are the things that this child does. The child collects ‘jampotfuls’ of spawn and puts them on window-sills at home and shelves at school. Also the language used tells us that it is told through the words of a child. Words like daddy and mammy are examples of the child-like language used in Death of a Naturalist. In The Barn the things that tell you that it is a childhood experience is the description and the actions. The description of the floor ‘mouse-grey’ is typical of a simple childish description. The action that tells us that it is a childhood experience is the way the child lays on the floor face down, although an adult may have been scared in the barn I think that an adult may not have laid face down on the floor so therefore it must have been a child. Even though both these poems are childhood experiences there are more signs of this in Death of a Naturalist than in The Barn because anybody could have been scared of being in a barn alone but I think that every adult knows that when tadpoles are fully developed that they turn into horrible, ugly, slimy creatures- frogs. Both poems show how people feel in control. In Death of a Naturalist the  young boy felt in control of the spawn until the day when he saw the frogs and in The Barn he felt in control because the farm implements were not real the only thing that he wasn’t in control of was his mind which led him to believe that the farm implements were moving. I think of the two poems the more realistic is Death of a Naturalist because of the actions of the young boy and the way the frogs are described in the last verse. The thing that makes The Barn seem more surreal is the last sentence ‘the two-lugged sacks moved in like great blind rats’ because sacks do not move. The Barn seems to depict the tone of the whole poem right from the start. It has a vague threatening feel to it and this is theme is continued throughout the whole poem even at the end when the two sacks seemed threatening because they seemed to be moving. Death of a Naturalist however does not have a particular tone all the way through. At the beginning of this poem the description is of things that are revolting but because the child loved nature so much they are described as likeable aspects of nature and the things that are not revolting are just described as nature. The last verse does not continue this theme and things that are disgusting are described as exactly that and even exaggerated. Death of a Naturalist includes alliteration and onomatopoeia however in The Barn none of these are used. I think that they are used in Death of a Naturalist because it helps to describe items in the poem and the sounds that are made but I feel in The Barn they are not used because they are not needed; just description itself and some similes help to give the poem its flavour. The last verses of each poem are the child’s personal experience with the forces of nature and how they felt small compared to nature. In Death of a Naturalist the young boy feels small compared to these big, ugly war-like frogs. In The Barn the young boy feels small compared to all the objects in the barn and the animals upon the rafters. I think that The Barn has more of a pattern than Death of a Naturalist. In the Barn there are five verses and each of them are of similar length  however in Death of a Naturalist there are two verses of different lengths. Because of the pattern in The barn I think it is more like a poem and I think that Death of a Naturalist is more like a story because of the structure and sequence of events. I think both these poems are similar but within their similarities they have many subtle differences.

Speak like a chemist Case Study Example | Topics and Well Written Essays - 250 words

Speak like a chemist - Case Study Example these huge clouds of smoke from exhausts of motor vehicles is responsible for dark atmospheres in Los Angeles and is the one that makes it very difficult for people to see even some times making it impossible to see objects as near as twenty metres away (Becerra et al., 2013). The same smoke causes damage to crops in that the fine carbon particles finally rest or settle on the leaves of the plants within the locality and cover tiny pores on the leaves referred to as stomata. These tiny pores are very essential for the plants and help the plants to lose excessive water while at the same time helping the plant to access direct sunlight which enables the plants to make their own food through photosynthesis. Once these pores are blocked, it becomes difficult for the plants to lose excessive water and at the same time makes it difficult for the plant to make its own food, hence the plants finally die. Moreover, the smoke from busy traffic irritates the eyes and makes them to start tearing, not forgetting the bad smell that is associated with some forms of air pollution in Los Angeles (Becerra et al., 2013). This explanation has a similar meaning to the original explanation offered in before further explanation, but the explanation appears to be much simpler to understand, especially for a lay man. The accuracy of the information still remains, but the use of scientific terms is minimized as much as possible. The information in the explanation therefore becomes easy to

Paliament and Public Law Essay Example | Topics and Well Written Essays - 1000 words

Paliament and Public Law - Essay Example In every democratic organization or country, the role of parliament is to legislate, examine policies and activities of the executive and put the executive into the task to account for its actions. In addition, the parliament provides a democratic platform for the participation of all members of the society. In this regard, parliament is mandated to conduct legislative, executive oversight, and provide a representational forum for public debate. Moreover, it acts as Electoral College for the office of the president in case the office becomes vacant (IPU, 2009). The European Parliament (EP) consists of directly elected members from European Union member states. The European parliament in conjunction with the Council of the European Union and the Commission are solely responsible for legislative functions. The European Parliament consists of a 736 Members of European Parliament, who are democratically elected all the members states of the union. The members in the European Parliament a re elected after serving for a period of five years. However, unlike the parliaments of the member states of the European Union, the parliament does not possess legislative authority of the countries (EP, 2007). The European Parliament shares legislative and budgetary roles of the European Union budget with the council of European Union. The European Parliament examines the policies and activities of the European commission, which is the sole executive body of the European Union.

Health, Safety and Environmental Legislation for Engineers Assignment

Health, Safety and Environmental Legislation for Engineers - Assignment Example ISO ISO abbreviated as â€Å"International Organization of Standardization† is the world’s largest organization that develops, authenticates and publishes international standards (ISO 2010a). It was founded on February 1947 and it is a non-governmental organization that has national standard institutes of 163 countries and has its central secretariat in Geneva Switzerland (ISO 2010a). Now the question arises, what actually ISO does and how they make standards and who want to follow those standards? ISO develops certain standards for educational, industrial, business and commercial organizations that not only ensure the quality of their product but also draws a framework for the developmental activities to be performed in those organizations (ISO 2010a). These standards ensure that the products and services are high quality, safe, reliable efficient and environmental friendly. This set criteria of standards help public to get satisfied with the products and services that are following these standards and thus overall consumption and usage become more reliable and efficient (ISO 2010a). There is a long procedure for making ISO standards but we take a brief and helpful review of that. ISO develops any standard on demand and need of that standard by a stakeholder or industry sector. The proposal for the new standard is placed before a Technical committee of ISO for majority vote and further discusses this with their members in developing and developed countries (ISO 2010a). After getting positive response from every corner standard is made by technical committees that have experts from industrial, technical and business sectors. Every organization that wishes to have more efficient working environment, safer and cleaner product manufacturing, reliability and creditability uses ISO standardization and certification (ISO 2010a). ISO14001 ISO14001 is one of the standards of series of 14000. 14001 not only provides a standard for products and services to any educational, industrial, business and technical organizations but also helps them in setting a framework for environmental friendly activities (ISO 2010b). It enables organizations to develop, maintain and improve environmental management system and it is applicable to those areas of organizations that have significant impact on environment or which can control environment by their industrial or business activities. ISO14001 is an international standard that allows any organization to improve and enhance their environmental impact (ISO 2010b). Any organization that desires a certification of its environmental management system by a third party organization and want to reduce or eliminate the services causing negative impact on environment can use ISO14001 (ISO 2010b). In addition to providing environmental friendly and efficient framework activities to the organizations, there are a number of other benefits that can be achieved by organizations after getting certification of ISO 14001. ISO14001 makes organizations position stable by ensuring them reliable to stakeholders. It defines organization as innovative to customers and business partners. It helps organizations in managing their environment

Recruit staff in own area of responsibility Essay

Recruit staff in own area of responsibility - Essay Example My company recognizes the significance of recruiting right people in order to ensure prompt growth and achievement of goals. The company selects and recruits those candidates who can fit well within the values of the company. The range of positions for which human resource would be recruited is sales consultants, team leaders, duty managers, sales managers and also operational coordinators. There are different goals associated with the recruitment of different profiles, all leading towards a common objective. The sales consultant would be recruited with the objective of handling the core sales activities of products and services and also for managing the daily operations of the stores, while the team leaders would be handling a team of sales consultants and monitor their performance and motivate them (Thornton, 2008). The duty managers will be positioned at the locations like airports so that the stores at the airports can be operated because people travelling to different countries are in need of foreign exchange and obviously are the major customers for the company. The position of sales manager in which I am presently working need to monitor the turnover and revenue targets of the company, control expenses, need to handle managerial operations for a number of stores in specific region. The operation coordinators assist the sales managers and take care of operational excellence and administrative skills. All these employees work in close union with one another in order to run the department of sales in a successful manner because the marketing department has several other positions, which are responsible for handling other core marketing functions (Legge, 1995). 1.2 Gaps between current and required human resources to meet objectives The business model of foreign exchange companies are not designed on the framework of information technology (IT) platforms, which enable them to transfer information and documents faster through electronic form. Since the establ ishment, my company has been dealing with documents in physical form for safety, but with the advent and enormous usage of plastic money and dematerialization of not only securities but documents, my company is also venturing heavily towards it. It has been found that expansion on this new IT enable structure has become easier and cost effective. Up till now the sales force in our company were efficient in selling but had least knowledge in handling sales through electronic medium. However, now we will recruit individuals for sales department who have an average or more than average knowledge in online sales, electronic-documentation, etc. In order to eliminate this present gap, human resource would be recruited (Storey, 2001). The motive is not to recruit staff for the entire department because recruitment cost is higher than training cost for the old employees. Few experts at every level would be recruited, so that an on job training can be conducted. Every team will be consisting of few new as well as old employees, so that a learning environment prevails and the new employees adapt themselves to the work culture faster and the old employees learn to work in the technology integrated infrastructure. This will assist in reducing the gap that is prevailing currently (Cascio, 2003). 1.3 Options for human resource requirements to meet objectiv

Astronomy 123 Homework Assignment Example | Topics and Well Written Essays - 250 words - 1

Astronomy 123 Homework - Assignment Example The shell becomes more massive as it sweeps the surrounding, it, therefore, slows down. The remnants of these explosions can live up to100,000 years, which seems a long duration in terms of astronomical time scale. The most recent supernova experienced in our galaxy was discovered through tracking the remains of its massive explosions. NASA uses Chandra X-ray observation to estimate the frequency with which supernovas explode in the Milky Way Galaxy. NASA estimates that the last supernova occurred almost 140 years ago measured within the period of the earth. Initially, the last supernova had occurred in 1680. Supernovas are, therefore, rare occurrences with only six observed in the earth’s galaxy over a period of 1000 years (Yockey and Hubert 142). The estimate for their occurrence is one supernova for every 25 to 100 years; therefore, it is likely that one may occur soon. The first theory explaining the origin of water talks about volcanic activity. It suggests that when the earth cooled, certain elements that broke apart recombined forming new substances. Two of those elements are hydrogen that broke away from hydrocarbons (for example methane) and oxygen that broke away from iron oxide. Molten magma carried these elements to the surface; they then combined to form water. This however does not seem sufficient to account for 70% of the earth’s surface. Another theory suggests that water was delivered to earth by earth-grazing comets. While the nebulae has water within its remote corners, analysis of this water shows that it is not the same water like that found in the earth’s oceans. The snowball earth hypothesis states that the surfaces of the earth and the ocean were covered with ice across the poles of the equator during periods of extreme cooling about 2.4 billion years ago (Singh 109). Evidence for this hypothesis is found in the ancient rocks that preserve signs of past magnetic field. Additionally, there is a

Personal Philosophy of Education Essay Example | Topics and Well Written Essays - 2500 words

Personal Philosophy of Education - Essay Example Personal Philosophy of Education I have been associated with the profession of teaching for quite some time now. Over the years, I have developed myself as a teacher. Today, when I reflect back at my teaching experience, I see a radical improvement not only in my style of teaching, but also in my overall persona. I attribute this to the development and refinement of my philosophy of education that has happened as a result of my years of teaching. I see teaching as a way of spreading information, awareness, and enlightenment in the society with a view to contributing positively to the development of the nation, and getting spiritual, psychological, and emotional satisfaction and gratification from it. Worldview or Philosophy of Life People’s worldviews are influenced primarily by their religious beliefs. The worldview of an atheist is fundamentally different from that of a monotheist. While the worldviews of monotheists and polytheists are also substantially different from each other, yet they are similar at least to the extent that both believe in the existence of an other world that is beyond the reach and sight of the human beings for a certain time. Religion happens to be the main source of guidance and influence in terms of worldview because it provides the most radical and sensible explanation of what life is all about. Metaphysics Since I believe in God, I believe that whatever I do in this world will have an impact on what I get in the world hereafter. My future in the world hereafter depends upon my performance in this world; the extent to which I remain noble, just, and fair will depict whether I deserve reward or punishment as a result of my deeds in the world hereafter. The concept of the impact of the deeds performed in this world upon the life hereafter motivates me to be good to others and sacrifice many pleasures in this world. The profession of teaching in this perspective is a very noble profession in that it provides me with the opportu nity to spread knowledge and light in the society, to empower the society by empowering the students and particularly the young generation from the standpoint of knowledge as well as morally. This is a just and respectable way of earning money because an individual gets to contribute positively to the society in compensation. My worldview implies that I do my duty with uttermost honesty and sincerity. This requires delivering as much knowledge to the students as I can without differentiating among the students on the basis of their factors of diversity. Some teachers teach for spiritual purposes. â€Å"This spirituality – evident in their teaching behaviors, their values, and their beliefs – often bore themes of transcendence and transformation† (Irvine, 2003, p. 13). I also approach my profession as a way of spiritual rejuvenation and personal enhancement, identifying my weaknesses and trying to transform them into strengths. Although I am a teacher, yet I am a human being also. My knowledge might be more in the subject I am teaching compared to that of my students, but there is also a limit to my knowledge. Occasionally, students ask such brilliant questions that even I do not know their answers. At those times, my perception of having a more powerful status as a teacher compared to the status of my students and my desire to maintain that status inculcates a desire

Analyze woman's social status in pre-modern societies Essay

Analyze woman's social status in pre-modern societies - Essay Example First, it is important to note that the procedure of foot binding is lasting and rather painful. Small girls’ feet were bound or rather broken to prevent the feet from growing in a natural way and to make them look like â€Å"three-inch lilies† (qtd. in Whitefield 204). The feet never healed and women with the ‘three-inch lilies’ were never seen with bare feet, as limited circulation resulted in rotting flesh. Women often felt sick when washing their feet because of the unpleasant smell (Whitefield 204). It is needless to say that men never saw their wives’ feet and did not want to think about the real appearance of the ‘three-inched lilies’. All these biological peculiarities seemed to have little or no impact on the way the tradition evolved prior to the middle of the nineteenth century. It is necessary to note that the history of this tradition dates back to the period of the Song dynasty. There are different theories concerning origins of the tradition. According to the â€Å"likeliest theory†, it first appeared in the imperial court and then spread among â€Å"upper-class elites† (Whitefield 205). The fashion had a significant impact on the society in general and marital traditions, in particular. To marry successfully, young women (as well as their parents) had to follow the new rules and mothers started binding their daughters’ feet. Hence, it all started as an idea of beauty. Blake notes that there is an erotic aspect as foot binding was regarded as a â€Å"feminine mystique designed to please men† (676). Hence, men thought it was beautiful for a girl to have tiny feet and a new standard was established. Women had another view on the practice. As has been mentioned above, mothers and grandmothers wanted their daughters to have more chances to marry successfully and they bound their daughters’ feet to make them fit into the world of specific standards. Thus, the tradition was seen as something natural and something that provided

How Do You Get People to Like You Essay Example for Free

How Do You Get People to Like You Essay Be polite. Be yourself. That way, people like you for who you are. Many of us mistakenly believe that its wrong or conceited, to think we have any good qualities. We may spend a lot of time berating ourselves for our negative qualities, thinking that self criticism is the key to improving our performance. However, a constant focus on our supposed shortcomings can hinder our efforts to make friends with other people. How can we have the confidence to make new friends if we think we dont have much to offer? How can we believe that others could like us if we believe our inner being is flawed? Or if we think we are too boring to interest anyone else? We may wonder what anyone else would see in us if we dont see any good in ourselves. In order for others to be attracted to us, they must be able to easily see our best qualities. If we focus on our good qualities we will have much more confidence that we have something of value to offer in a relationship. If you wish to be socially successful, its important to accept the fact that not everybody is going to like you under all circumstances. Not everyone is going to like the package you come in, especially on first meeting you. Every person has a unique pattern of likes and dislikes which were formed long before they met you. Dont think you have to condemn yourself as a failure if it seems that someone else doesnt like you. If someone seems to dislike you, the reason for that dislike might have little or nothing to do with you. The person who doesnt like you might be fearful, or shallow, or busy or shy. Perhaps you and that person are simply a mismatch for each other at this particular time. Dont take yourself out of the game by deciding that your flaws are bigger than your assets. In fact, some of the very qualities you consider to be flaws may be irresistible to someone else. For all the factors that might cause one person to reject you, there are at least as many factors that will work in your favor with someone else. You might be thirty pounds over your ideal weight, but you may have a wonderful laugh and a huge zest for life. There are many people to whom your extra pounds will literally be invisible. You may drive a shabby car, but you might be a great dancer and a loyal friend. There are people out there looking for loyalty, or fun, or sweetness, or wit, and the package it comes in is not important. If you are worried that you are not beautiful enough to attract friends, keep in mind that not everyone is looking for physical beauty in their friends. You can decide to feel inferior because you dont have much money and you dont drive a nice car. You can believe that this is the reason that you dont have many friends in your life. On the other hand, if you are very wealthy you may be suspicious that everyone is after your money and that nobody really likes you as a person. The point is, you can fixate on just about anything and believe its the reason you do not have friends and cannot make any. Here is an easy way to remind yourself of what your good qualities are: write down a list of your good qualities and review it often. Dont just think in your mind about what your good qualities might be, actually make the effort to write the list. The act of writing helps to reinforce the strength of the ideas in your mind. Dont be embarrassed to give yourself credit for your good points. If you dont have any idea what your good points might be, you might want to ask some of the people you know. When you compile your list of good qualities, be as generous in your praise as your best friend in the whole wide world would be! If you dont have any best friends yet, imagine in your mind a wise and loving friend who knows you truly and appreciates you. What would that person say are your good points? Here are some ideas that might be applicable to you. Feel free to adjust this list for yourself and add to it. My good qualities are: †¢Im kind †¢I never gossip †¢I go out of my way to help others †¢Im good with numbers †¢I have a calm disposition †¢I know a lot about sports You can keep your list with you and read it over every day. Add to it whenever you think of new good qualities you discover in yourself. Be alert for compliments that other people give you. The positive qualities that others see in you can go on your list as well. When you are out there meeting people, frequently remind yourself of all the wonderful qualities you have. Its only a matter of time before you meet other people who will appreciate them too! Learn to relax. Instead of berating yourself for some perceived shortcoming, concentrate on the good qualities you have to offer. Realize that there is an audience for your particular combination of gifts, and go looking for those people who will appreciate them.

The Bad Effects of the Internet Development Essay Example for Free

The Bad Effects of the Internet Development Essay An American writer, Rick Warren said, â€Å"I just think the Internet has made us ruder.† What do you think of his words? Modern society is the information-oriented society. Everything changes quickly with numerous information, and people do their ordinary things such as doing homework, chatting with friends, making documents in the workplace, or even making food deliveries with their computers. All these things could be possible because of the advent of the internet. Then, when did the internet start to be used in South Korea? In 1982, the internet was introduced first when System Development Network (SDN) between Seoul National University and the laboratory of electronic communication was connected. After that, the e-mail service which was connected to the United States and Europe was provided, and in 1990 the time of the internet had begun (Ahn and Kim 91). Since then, the internet has developed dramatically. According to Korea Internet and Security Agency, the number of people over three-year-old using the internet has increased about 30 million people from 1999 to 2011 (KISA ISIS). Nowadays, whoever, wherever people are, and whichever the equipment one person has such as personal computers, laptop computers, tablet pc or smartphones, the internet is accessible and available to everybody. The internet made people utilizing hundreds of information freely, enable to interact worldwide, and made people’s lives more convenient. However, there are several negative effects caused by the development of the internet as much as the positive effects. There are three bad effects as a result of the development of the internet in South Korea: the internet addiction, people’s moral paralysis and communication breakdown. First of all, as a result of the development of the Internet, there are problems of internet addiction. Internet addiction is defined as the state of being unable to live daily life because of people’s excessive internet use or being unable to control themselves from using the internet. People are addicted to the internet game, chatting, searching the information, or pornography, so they cannot live ordinary lives as students, sons or daughters, and as workers. According to the research of Ministry of Gender Equality and Family, the rate of internet addiction has increased continuously, and 52% of 1,035,000 internet addicts are children and teenagers. The rate of addiction is 14.3% and the number of their rates are two times more than adults. In addition, the socially vulnerable class such as children of one-parent families and children who are handicapped are even worse, higher as five to eight percent than those who are in ordinary families (Wu). It is one of the biggest effects the internet has caused because it is not just only an individual problem but also it causes the social costs. In 2010, the total social costs was estimated about 2.2 trillion won maximum including the costs of facilities providing pc service, the costs of cure and counseling for addicts and indirect costs which was caused by losing the opportunities of learning (Wu). The internet addiction is a serious problem because it affects teenagers much more. They are not adults yet and very easy to be influenced by provocative things. So, the internet which is full of exciting and sensational things could lead people to be addicted and made teenagers grow as adults not properly. Second, as a result of the development of the Internet, there has been people’s moral paralysis. Under the concept of the anonymity, people gradually do immoral behaviors such as writing aggressive, malicious and hateful comments to other people’s posts, sharing things or data illegally that has the right of ownership and distributing other people’s false information. There were many celebrities of South Korea who committed suicide because of the bad comments for about last few years. In this year, Korean singer, Son Ho Young who was used to be a member of the most famous group, â€Å"GOD,† attempted suicide in May (Jo). It was because he was blamed of his previous girlfriend’s suicide. Until he attempted it, so many people on the internet made him a shameless person and wrote comments aggressively on the articles about him. Also, a new word, â€Å"Il Be,† which is actually the abbreviated form of the community site emerged as a way of expres sing specific people who made malicious and dreadful comments to particular people such as some women and those who are from Jeolla Province. They are even called, â€Å"Il Be roundworm,† because of their shocking behaviors. Until recently, they are making noises on the society of South Korea. Besides, we can see many cases that data and information with property rights are illegally shared and distributed to a lot of people. There are hundreds of P2P sites providing free files of music, movies, publication with the rights of ownership. It could not be solved only by cracking down. According to the Ministry of Culture and Tourism, even they imposed fine those P2P sites, but it was temporary and returned to former state (Jung). It is because people regard illegal if we steal some goods for sale in a real-world, but in the virtual reality they do not regard downloading and uploading data with property rights as illegal. The development of the internet has caused the invasion of privacy as well by distributing personal information and false data. We can search huge amounts of information via the internet, and even we can easily find what we wrote on the internet few years ago just by typing ID in the search engine. However, using these advantages of the internet, there are problems of personal information leakage. Many people are having trouble in leaking their private information that lots of spam mails and text messages are sent to them with the illegally opened information such as individuals’ e-mail addresses and phone numbers. A lot of celebrities in Korea are suffered by the false information. These are because people’s morality was paralyzed as a result of rapid development of the internet. They are being confused, getting numb of great deal of information and takes for granted that blaming others on the internet and getting information for free without hesitation. Lastly, as a result of the development of the Internet, there has been the breakdown of communication. As the internet has developed rapidly in Korea, a generational gap was made between older people and young people. While the young are getting used to using the internet easily, older people are not. The internet made generational difference and be unable to talk each other. So the communication between older people and young people has decreased. Also, in the family, or even among friends there is not enough communication. Sons and daughters are not trying to talk with their parents and other family members when they are at home, chatting with friends with their computers or smartphones. Many people use Social Network Service (SNS) such as Facebook or Twitter and have a short talk and comments at open posts but do not have earnest conversations among friends and families. Even they are with friends beside, they chat with their smartphones using the mobile internet service, KakaoTal k. It would the biggest negative effect that the internet has made because even though the internet made the society not only more efficient and convenient but hard-hearted and less conversation. In conclusion, as the internet has developed so much in Korea, many people are addicted to the internet, people’s morality is getting cracked, and lots of people are having broken down on real-world communication. The addiction problem affected individuals and the Korea’s society both. Numerous people on the internet are paralyzed of their morality making bad comments, sharing other people’s information illegally and distributing others’ private or wrong information. Also, there is breakdown of communication in generational and real world. Although we are living conveniently in a well-developed society with hundreds of information and having benefits thanks to the internet, there are always two sides to the coin. There are also some negative effects because of the development of the internet. Therefore, we should make the best use of the positive sides of the Internet and try to solve and reduce the negative effects of the Internet.

Holistic care, Holistic therapies and nursing.

Holistic care, Holistic therapies and nursing. Holistic care refers to addressing all aspects of the person including body, mind, and spirit . A holistic approach links mainstream medical treatments with both traditional and emotional health. Holistic medicine is a part of health care which maintains a cooperative relationship among all those involved, which leads to optimal satisfaction of the physical, mental, emotional, social and spiritual aspects of health. It highlights the necessity to view the person as a whole and that includes analysis of physical, nutritional, environmental, emotional, social, spiritual and lifestyle values. Holistic therapies also referred to as complimentary therapies have been long-standing practices in nursing and act as an appendage to traditional medical and nursing therapies.   They include massage theraphy, nutritional therapy and hydrotherapy.  Ã‚  Nurses have combined touch care, as well as Reiki, a mix of both energy work and touch, into practice. Concern for providing more effective pain and chronic disease management has led many health care institutions to offer nutritional therapy, yoga,meditation, spiritual learning and mind-body programs for disease management.  Ã‚  Nurses are working alongside a hierarchy of providers from medical specialists, massage therapists, acupuncturists and behavioral psychologists.   Holistic nursing is a way of thinking, reflecting, practicing, and being as a whole human being. Holistic nursing care practice requires nurses to integrate self-care, self-responsibility, spirituality, and emotional wellbeing. This may resut in greater awareness of the inter-connectivity with self, family friends, environment, and god. This awareness may further improve the nurses understanding of all individuals and their relationships to the human and outside world, and permits nurses to use this awareness to facilitate the healing process. Holistic nursing includes all nursing practice that has enhancement of healing of the whole person from birth to death as its goal. Holistic nursing recognizes that there are two views regarding holism: that holism involves identifying the interrelationships of the person, recognizing that the whole is greater than the sum of the individuals; and that it involves understanding the individual as a unit mutually inclusive with the environment. Every individual case has a patient at its centre.The patient lives within a social,psychological,economic and relational environment.The major factors which influences the patient are pychological,emotional,financial,legal,scientific,educational and religious as below. Rationale and Case Study Having discussed the different approaches to patient care, the important aspects of nursing management, and the various theoretical models of patient management, we move on to considering the appropriate nursing approach for a an Italian woman 92 years diagnosed with Dementia bipolar, diabetes type 2, epilepsy having problems of eating disorder.She has no much educational background , married in 1941at the age of 25, came to UK in 1965. She has a daughter and a son with 4 grand children. Demography epidemiology Bipolar disorder and  dementia  are two conditions that often go hand in hand. The risk of developing depressive and manic episodes was increased in patients with dementia. Both disorders have a multidimensional nature. Mood and cognition are considered the core problems in bipolar disorder and Dementia, respectively. However, in recent years, more relay has been given to the behavioral features of Dementia, which are often difficult to manage than cognitive impairment. Thus, in addition to such mood symptoms as euphoria, lability, irritability, anxiety, and dysphoria, recent studies have reported the following behavioral signs in Dementia: agitation, overactivity, aggression, apathy, affective lability,euphoria, disinhibition, impaired self-regulation, and psychosis. Moreover, patients with dementia often have problems with money management, spendthrift or donating money to strangers. Most consider signs and symptoms of mania in AD(Alzheimer disease) as secondary to its neurodegenerative processs  but mood symptoms may also be central and can reflect exacerbations from previous temperament. We emphasize that altered mood symptoms clearly affect perception of real situations and cognition thinking.It has been reported that deterioration in bipolar disorder is associated with mixed episodes and rapid cycling, which often tends to be the clinical presentation of dementia.[    Pathophysiology In neuroanatomical studies, alterations in the hippocampus have been reported in both disorders, with more obvious degeneration in AD. Perhaps the most striking difference between both disorders is that the disease process in AD occurs when the brain is much more vulnerable due to aging. Excessive glutamatergic activity is possibly central to both disorders, as shown by the benefits from drugs that either inhibit glutamate release or block glutamate receptors (eg, topiramate ) including acetylcholinesterase inhibitors. Cortisol-induced neurotoxicity and dysregulation in the HPA-axis have also been postulated as a central role in the pathophysiological processes in both disease(dementia bipolar) Epidemiology The number of people with dementia is steadily increasing.   Alzheimers Society believes that careful planning is the order of the future to ensure that the right care and support is available. There are currently about 750,000 people in the UK with a form of dementia with over 16,000 people under 65 with dementia in the UK  .One in 14 people over 65 years of age and one in six people over 80 years of age has a form of dementia Prevalence and incidence  Ã‚   When talking about demography it is important to differntiate between prevalence overall cases both old and new, with which dementia occurs in the population, and incidence new cases of dementia in a given time period. The well established prevalence rates for dementia in the UK are: 40-64 years:  1 in 1400 65-69 years:  1 in 100 70-79  years:  1 in 25 80+ years:  1 in 6 (Source : Alzheimers society, UK.) Projected figures   There is a rough estimate that by 2021 there will be one million people with dementia in the UK and Is expected to increase to over 1.7 million people(3% of UK population) with dementia by 2051.   Many people talk about the demographic time bomb or tidal wave of older people, which the state cannot afford to cater for. However the society believes that these reports are misleading.A steady, rather than exponential growth is expected over the next 25 years. The Societys contribution to the Royal Commission on Long Term Care highlights the belief that the state can provide for peoples needs as they age. The National Dementia Strategy in England and similar work underway in Wales and Northern Ireland are very vital steps to ensure the people needs with dementia be properly addressed in years to come. Belief values Core Values of Holistic Nursing The current Standards of Holistic Nursing are based on five Core Values of practice: 1) Holistic Philosophy and Education 2) Holistic Ethics, Theories, and Research 3) Holistic Nurse Self-Care; 4) Holistic Communication, Therapeutic Environment and Cultural Competence 5) Holistic Caring Process. These core values represent the essence of holistic nursing and are each necessary for holistic practice in the management of dementia in older people with comorbidity such as diabetes typeII and epilepsy. Core value 1, addresses that holistic nursing is based on a framework under philosophical guidelines embracing holism and a commitment to education, reflection, and knowledge. Core value 2, reiterates that professional nursing is less effective in theory, informed by research and bound by ethical guidelines to guide a competent, thoughtful, and principled holistic practice. Core value 3,is based on the belief that nurses must engage in integrating self-care to promote health and self awareness so that the nurse may act as an instrument of healing. Core value 4   addresses the requirement for nurses to engage with clients to promote mutually-determined goals for health and healing. Lastly, Core Value 5, emphasizes an evolution in the nursing practice to embrace assessment and therapeutic care addressing client patterns, problems, and needs in an atmosphere of caring (4). Cultural values and belief Beliefs and practices influenced by culture can affect patient outcome and satisfaction .the increasing cultural diversity may present challenges in trans-cultural ethical decision making for nurses .ethical dilemma may arise from lack of understanding of language, procedures ,expectations and other elements of nature that may lead to unclear decisions.Thus by Incorporating culture assessment into care facilitates better understanding of factors that influence patients health behavior and decisions. Researchers from School of Nursing in Hong kong surveyed nurses in different cultural settings and suggested five broad guiding principles for reviewing ethical perception of cultural values and beliefs: Respect for persons Beneficience Justice Respect for community Contextual caring. The Director and Board of Dementia Voice had, in about 1996, become aware of a developing but uncoordinated interest in the spiritual care of people with dementia. They wanted their statement to affirm a holistic approach, which sees care of the spirit as the essence of, and resulting from, good care practice. They wanted to speak to everyone irrespective of their religious faith. They have therefore used non-religious language with the intention that it is inclusive of both secular and religious understanding. The spirituality of people with dementia, and their families, carers and the professionals who work with them is therefore of the greatest importance. Professional issues The AHNA Standards of Holistic Nursing Practice also referred to as Standards provide guidance for nursing care that meets the intent of the description of holistic nursing a care that has enhancement of healing of the whole person (from birth to death) (4). The Standards grew from an interest in describing holistic nursing, and in articulating the values, skills and knowledge required for its practice. Unlike speciality practice defined by a client group (pediatric nursing) or a disease category (oncology nursing), holistic nursing is practiced by nurses in virtually every area of care. The speciality is based on practice that recognizes the body-mind-spirit connection of persons, and demands its practitioners integrate self-care and self-responsibility into their own lives. In holistic nursing, wellness-illness and health-disease neither mutually exclusive ,nor polar opposite, but are part of the process and the healthcare.Newman and her colleagues identified that proper focus of nursing is caring and described it as whole,unitary and transformatory.Many disciplines claim caring as a part of the profession ,but only nursing has both caring and health as itsgoal. Caring is a constant specific interpersonal process that is characterized by expert nursing practice, interpersonal process, interpersonal sensitivity, and intimate relationships Nurses can focus caring through empowerement in 6 main categories; Respecting the patient Not taking the patients behavior personally Keeping the patient safe Encouraging the patients health Authentic leadership Interactive reading. Professional ethical decisions Nurses are confronted daily with the need to make professional and personal ethical decisions. This process requires an ongoing evaluation and assimilation of information and have formed a five step process of making ethical decision mainly 1. articulating the problem 2. gathering data and identifying conflicting claims of moral values 3. exploring strategies 4. Implementing strategy 5. Evaluating outcome of the action Legal and Ethical Issues Healthcare providers must adhere to the law.All nurses are responsible and accountable to comply with nursing practice act as well as the rule and regulation of the board in the state where they are licensed and work. Supporting a patients right and ability to make choices is an essential element of holistic nursing practice and holistic ethics. Advance medical directives The patient self-determination act, effective December 1991requires that all individuals receiving medical care also receive written informationabout there right to refuse medical or surgical treatment and their right to initiate advance directives.advance directives are instructions that induct healthcare intervention to initiate or withhold or designate someone who will act as a proxy in making a decision in the event the decision making capacity is lost. Advance directives are of two types: Treatment directives(living will) Appointment directives (Power of attorney). A living will specifies the medical treatment that a patient wishes to refuse in the event that he/she is terminally ill and cannot make those decisions.A power of attorney for healthcare appoints a proxy or surrogate to make the medical decisions on behalf of the patient if he/she can no longer make such decisions. Advance medical directive in the form of living will or power of attorney is a cornerstone in proxy management of end stage of Dementia with bipolar disorders as they lose decision making ability. As part of the patient assessment , an holistic nurse may consider asking the, following questions Have you discussed your end of life choices with your family or designated surrogate? Do you have basic information about advanced medical directives? Do you wish to initiate it? If you have already prepared an advance medical directive, can you provide it now? Informed consent As nursing is inherently a moral endeavour,nurses may exacerbate challenges in making the right decision and taking the right action.The process of informed consent of medical and other treatment provides the opportunity for the patient to choose a course of action regarding healthcare plans. An informal consent must include the following: The nature of health cancerns and prognosis if nothing is done Description of all treatment options Benefits, risks an consequences of various treatment a options including non-intervention. Holistic nurses who offer alternate modalities should explain the int.., and disease risks, expected effects and benefits and treatment options prior to initiating theraphy. Informed consent in research refers to freely choosing to participate in a research study after the research purpose ,commitment ,risks and benefits, anonymity and invasion of privacy.Nurses who assist with research need to be familiar with elements of informe consent.A particular area of concern is protection of human rights, in research studies focus on vulnerable population such as elderly, challenged, pregnant, disabled persons and terminally ill. Thus Informed consent plays a vital role in development of novel research methodologies and an holistic nurse should follow the above mentioned guidelines in getting an informed consent from the patient. Nurses are accountable to professional stanards, for reporting research findings. An important consideration in this regard is the ethical treatment of data which demonstrates the integrity of research protocols and honesty in reporting data Policy Three major policy face holistic nursing in the future: Reimbursement Regulation Access Access There are many barriers to the access of holistic therapies providing yet another challenges for holistic nursing.They include: Lack of awareness Uncertainity about their effectiveness Inability to pay for them Limited availability of qualified providers. Access is normally difficult for rural population, uninsured, racial and ethnic minorities and vulnerable population such as elderly and terminally ill.Holistic nursing have a responsibility to educate the public more fully about health promoters,completely moderate to assist people in making informal chance among healthcare alternatives and individual providers They need to ensure quality, increased focus on wellness and access and affordability to all. Reimbursement Public or private policies in relation to coverage and reimbursement for healthcare expenditure play a crucial role in shaping the healthcare system and in deciding the future of health promotion and holistic medicine in the nations healthcare system.holistic nurses need to work with Medicare and other third party payers,insurance groups,oards of nursing,healthcare policy makers to ensure that holistic nurses are reimbursed appropriately for services rendered. Regulation Thus by developing theoretical and empirical knowledge as well as caring and healing approaches ,holistic nurses will advance holistic nursing practice and education and contribute significantly to the formalization and credibility of this work and in integrating a more holistic approach in nursing practice and health care. Access to an informed care and reimbursement for hospice care is the requirement in the elderly patients with late stage onset dementia as the patient is terminally ill. Resources In caring for individuals, those who have negative health beliefs and attitude, an effective resource and perhaps a strategy would be to develop a social support network. The social support network of the patient can strengthen and facilitate healthy patient choices. Cognitive strengthening through training in assertiveness, relation, imagery, problem solving, good s coping skills. Patient interaction with community agencies and self-help group may also be appropriate. Encouraging involvement of family an friends with recommended theraphy or value clarification session increase and strengthen social support. Because Alzheimers disease is  incurable  and progressive, most holistic treatments focus on enhancing the persons quality of life; for example, some might suggest using memory books and other strategies to reduce the impact of  symptoms. A Florida State University researcher found memory books, which might include notes, photos and other keepsakes, can help reconnect Alzheimers indiviuals with their loved ones. Although the research on holistic approaches remains limited, it suggests everything from pet therapy to art therapy can improve quality of life for those with Alzheimers. A 2006 study, for example, reported older people with  dementia  showed less  agitation  and had more positive social interactions when they interacted with an animal daily; however, the duration of the benefit was not established, nor was it proven that an animal living with the individuals had more impact than a visiting animal. A holistic approach can also include the use of herbs and supplements, such as  Ginkgo biloba  and  omega-3 fatty acids. Conclusion In this study, we reflect back at the various holistic goals set to provide care for an Italian woman 92 years diagnosed with Dementia bipolar, diabetes type 2, epilepsy having problems of eating disorder.She has no much educational background , married in 1941at the age of 25, came to UK in 1965. She has a daughter and a son with 4 grand children. Based on the projected figures it is estimated that by 2021 there will be one million people with dementia in the UK with expected to rise to over 1.7 million people with dementia by 2051.  This is often referred to as a demographic tidal bomb. There has been a developing but uncoordinated interest in the spiritual care of people with dementia.Thus the spirituality of people with dementia, and their families, carers and the professionals who work with them is therefore of the greatest importance in an holistic care towards dementia. Advance medical directive in the form of living will or power of attorney is a cornerstone in proxy management of end stage of Dementia with bipolar disorders as they lose decision making ability. Informed consent also plays a role in development of novel research methodologies and an holistic nurse should follow the above mentioned guidelines in getting an informed consent from the patient. As alzheimers disease is  incurable  and progressive, most holistic treatments focus on enhancing the persons quality of life by using memory books, which might include notes, photos and other keepsakes which can help reconnect Alzheimers indiviuals with their loved ones. Access to an informed care and reimbursement for hospice care is the requirement in the above case study as the patient is terminally ill belonging to an ethnic minority. Thus holistic nursing needs to ensure quality, increased focus on wellness and access and affordability to all.

change in art/expressive cultures Essay -- essays research papers

Through globalization western culture has changed in art/expressive cultures. Expressive culture/art has played a part in the helping professions since ancient times. As early as 500 BC, the Egyptians utilized concerts and dance in the treatment of the mentally ill. Likewise, the Greeks used drama as a way of assisting the disturbed in purging their repressed emotions. The Hebrews relied on music, and other arts, in restoring and promoting mental health too, the most famous example being David who played his harp to soothe a distraught King Saul. Literature was seen by the Romans as a specific way of helping too. Lucretius, Roman poet and the author of the philosophical epic De Rerum Natura (On the Nature of the Universe), a comprehensive exposition of the Epicurean world-view, thought poetry could disperse the "terrors of the soul". In recent times, the expressive arts consist of verbal and nonverbal ways of representing feelings, there has been renewed interest in the use of the arts especially art forms that are considered "expressive." Through concrete and abstract verbal and nonverbal art forms that inspire, direct, and heal. For example the guerrilla girls, allowing individuals options in conveying their emotions their arts are used in helping and enabling themselves in a humorous way to make informed decisions and versatility in what they believe in, Feminism. And what about, Andres Serrano, of Piss Christ, his fame which according to web site, â€Å"e...

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There is a process in plant agriculture that scientists intentionally make a replica of a gene of a plant or organism and places it into another plant or organism. This produces what we call a Genetically Modified Organism (GMO) or sometimes known as genetically engineered food. The modifications of the genetics in plants, livestock, and other organisms go as far back as 10,000 years ago and over time scientists have experimented with cross-breeding, researched how to create plants with desirable traits, and the first actual GMO was introduced to the market. There are currently eight crops commercially available from GMO in the United States. These crops include corn, cotton, soybeans, canola, alfalfa, sugar beets, papaya, and squash. There are several reasons as to why the crops are being genetically altered. Some of the reasons include making crops more resistant to disease, which will then result in a more efficient and higher production of crops, making them taste and look more a ppealing, and an abundance of other reasons. As of now, the labeling of Genetically Modified Organisms aren’t enforced. A major reason people would like foods who have been genetically modified to be labeled is because people feel they have the right to know what they are consuming. Some reasons why people are opposed to requiring the labeling of GMO’s is because there are no significant differences between genetically modified foods and conventional foods. There are people who are in favor of genetically modified foods being labeled for consumers. If the foods that have been modified are labeled, they can inform the people purchasing and consuming them (Debatepedia, 2010). Various bacteria are being used when modifying foods and if taken into the bod... ...t need to be labeled as such. In my opinion, I think genetically modified foods should be labeled. If they label these foods and have nothing to hide, then there shouldn’t be an issue. Yes, people have the choice whether or not they would buy foods that have been modified, but I think it’s best to label them just so people can be in the know of what they are eating and then can make an informed choice. Also, if you are allergic to a certain food, or refuse to eat something due to ethical and religious values, you should be informed. As far as we know now, Genetically Modified Foods can serve no harm to us; it’s just the principle of being informed and aware of what you are putting into your body. As citizens of the United States, I believe we have earned the right to know every ingredient that is in our foods because our health id very dependent on what we consume.

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Prioritizing care is one of the first things that nurses learn in their career. Prioritizing requires critical thinking whether it comes to discharging a patient, caring for a patient, or delegating a task to a LPN or CNA. As the charge nurse they must look at the whole picture and not just the tasks that need to be done. The charge nurse is the one makes the assignments for the individual nurses, so if there happens to be a float nurse from a different department they might give them the patients with the lowest acuity depending on the nurse’s experience. The charge nurse must know which patients could be discharged if there was an emergency to arise or not enough hospital beds for those patients who need to be admitted. For example, the nurse is not going to recommend someone who came in with a heart attack; they would most likely recommend someone who is two days post op and is being discharged to a rehab facility in a couple of days. It is the charge nurses duty to make t hat everyone providing great and safe care to the patient. Prioritization is to make sure that the patient receives safe and quality care. A nurse would prioritize care of a patient based on their individual needs. The nurse uses critical thinking to determine what issues need to be addressed first, such as assessing the patients respirations, circulation, neurosensory, food and fluid intake, bowel and bladder eliminations, comfort, rest, sleep, safety, activity, hygiene, significant relationships, ego, integrity and sexuality. The first level of prioritizing to makes sure that the patient’s ABC’s are not compromised. ABC’s refer to airway, breathing, and circulation. The nurse is going to take care of a patient who is having trouble breathing or does not... ...ing student would take the patient to the bathroom, while they are in there get pain meds for my other patient, get the first patient back to bed, check in on the patient that is doing well and let them know I would be back with their meds shortly, go talk to family, and then do the discharge. Its basic and one piece could turn around that whole scenario. With prioritization this can also help the nurse save time, because then one knows how much time is needed for each task that needs to be done. In conclusion prioritizing in nursing is important to insure the patient safety, by ensuring their safety, they are not only ensuring proper care, they are making sure that everything following their care is done properly and that the right tasks are being delegated to the proper person, so proper care is given at proper time and they are always acting as patient advocate